What Small Businesses and Marketers Can Learn from Amanda Hocking

Amanda Hocking went from working a low-paying job to becoming a self-publishing sensation in just a few short months. In less than a year, she rose to become one of Amazon’s top-selling authors and to earning more than $1 million in sales – all by herself. Hocking was rejected numerous times by literary agents …


5 Warning Signs that Your Blog Needs Better SEO

There are two ways you can promote your blog: Paid advertising or search-engine optimization (SEO). Effective SEO can help your blog appear higher in relevant search-engine results, helping your site get more exposure and more traffic. More traffic leads to more regular visitors, which leads to more sales.

While you can learn to do …


How to Use Pinterest to Market Your Small Business

Pinterest has become a major player in social media. In the past year, its user base has grown exponentially, and it has become responsible for more referral traffic than YouTube, LinkedIn and Google+ combined.

No matter what kind of business you have, you can leverage the popular visual marketing site to promote your brand. …


How to Evaluate Your Backlink Profile

Many website owners are still scrambling to regain their page rank in the wake of Google Penguin. The latest algorithm update penalized many sites for what Google deemed to be an inferior link profile. Paid links and links from inferior or irrelevant websites were seen as spammy, and those sites were knocked down in …


How Your Business Can Increase Opt-In E-mail Subscribers

Internet marketing all boils down to one basic tenet: The money is in the list. No matter what you are doing with your website, no matter how much traffic you are getting, no matter how many comments are being left on your posts, if you’re not capturing your reader’s contact information and building an …