5 Warning Signs that Your Blog Needs Better SEO

There are two ways you can promote your blog: Paid advertising or search-engine optimization (SEO). Effective SEO can help your blog appear higher in relevant search-engine results, helping your site get more exposure and more traffic. More traffic leads to more regular visitors, which leads to more sales.

While you can learn to do …


How to Maintain Page Rank While Redesigning Your Site

It’s inevitable that there will come a time when you need to redesign your site. Maybe your look has become outdated. Maybe your brand has undergone a makeover. Maybe you have added new products or services to your line, and you need to update your site to reflect those.

As necessary as redesigning your …


Why You Should Hire a Professional SEO Consultant

Search-engine optimization is a skill and an art. Those who are good at it have studied the latest and the best techniques for success. They know what works because they have spent the time researching and implementing methods that get results. However, SEO is not an exact science, and those who are good at …


How to Evaluate Your Backlink Profile

Many website owners are still scrambling to regain their page rank in the wake of Google Penguin. The latest algorithm update penalized many sites for what Google deemed to be an inferior link profile. Paid links and links from inferior or irrelevant websites were seen as spammy, and those sites were knocked down in …


How to Optimize Your Content for Search Engines AND Human Readers

How to optimize content for search engines

How to optimize content for search engines

There is a constant war being waged within the minds of internet marketers everywhere. There are two main sides to this battle. The first side states our content should focus on search engine optimization (SEO) first, actual human readers next. The second side states our content should …